Lexicon Marketing began in Miami, Florida in 1974 to serve the educational needs of the Hispanic community in the United States. José Luis Nazar, Lexicon's founder, recognized the need for Hispanics to learn English with an appropriate method, a method that was convenient to use at home and easy to comprehend. As a recent immigrant to the U.S. from Chile, Mr. Nazar knew first hand the difficulties involved in learning English with the available resources at that time. He set about to provide the right tools for Hispanics to learn English and succeed in the U.S by creating his first audiovisual course, "Inglés Sin Barreras", a name that has become a household brand in the US Hispanic community.

In 1985, Lexicon moved its headquarters to its current location in Los Angeles, California. Today, a team of experienced professionals from throughout the Americas and Europe run the day-to-day operations of Lexicon Marketing and strive to serve the Hispanic community throughout the world. The company now develops and sells English language products in the US and Latin America - serving the needs of consumers and business, helping people achieve their goals through the acquisition of language skills. Lexicon has become the leading company in providing self-study language products to the US Hispanic market with over a 99% brand recognition in US Hispanic households today.

Lexicon Marketing maintains its leading position by constantly evolving and introducing new products, like "Inglés Sin Barreras", "Video Teacher", and "Hello America" to name a few.

In 1997 Lexicon formed a strategic partnership with The Walt Disney Company to introduce, "Disney's World of English". This innovative product for children and families combines Disney's magic with the most advanced teaching techniques for children. Lexicon is always looking for ways to increase the number of products and services it offers to its community and meet the demands of Hispanic consumers, which continue to expand exponentially.

In 1994, Lexicon responded to the incredible growth of the US Hispanic market by creating State Of The Art, The Hispanic Call Center. This bilingual telemarketing and customer service center is dedicated exclusively to organizations interested in accessing the Hispanic community in the US and currently helps many Fortune 500 clients tap into this lucrative and growing market.

Due to its constant evolution and its commitment to the public it serves, Lexicon has earned a secure spot among the top Hispanic companies in the US. Lexicon ranks in the top Hispanic 500 and has earned numerous accolades for its level of service and dedication to the Hispanic community.

Today, Lexicon offers unmatched products and services for businesses and consumers in the Hispanic market. Currently, Lexicon has over 700 professionals across 18 offices in the U.S. and Mexico servicing the fast growing Hispanic community. Call us today to find out how we can help you achieve your goals in the Hispanic market.