Lexicon Marketing, an active member of the U.S. Hispanic community for more than 25 years, actively supports organizations that help Latinos. One such organization is New Horizons Family Center.

This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke's domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing, the developer and marketer of Inglés sin Barreras (English without Borders), the videobased English learning program in the U.S. Read more